Ella Doran launches a brand-new range of roller blinds entitled Flower Power

Ella Doran launches a brand-new range of roller blinds entitled Flower Power, which will be available from 1 September 2021. The new collection, joining her established, made-to-measure range, is made up of two mini collections – Floral Portraits, a series inspired by the great Dutch floral still life paintings of the late 17th and early 18th centuries and Floral Bursts, which feature a slightly more informal series of arrangements. The images were all shot and composed by Ella Doran, in her Hackney-based Studio. There are four new blind designs in each mini-collection, making eight in the overall series.

‘The works of the still life painters Jacob Woutersz Vosmaer and Rachel Ruysch were the initial inspiration for the series’ Ella Doran explained. ‘I’ve always loved the arrangements in these oil paintings, where the flowers are portrayed against dark backgrounds and strike a great balance between formality and a certain real-ness and celebration of Nature’s imperfections. I wanted to pay homage to the paintings, but in a contemporary way, with the photographic style allowing the flowers themselves to win out more over the background.’