Designer Ella Doran is delighted to announce a new collection, created in collaboration with design retail supremos twentytwentyone and based on the store’s founders’ collection of iconic chairs from the twentieth and twenty-first centuries.
The new ‘twentytwentyone collection’ homewares range includes round and oblong trays, mug, placemats, with the latter able to be purchased individually, to suit households who don’t want to be limited to classic four- or six-placemat sets. The new range of homewares products will be available on line from early October & sold at both the twentytwentyone store on Islington’s Upper Street and via our website. A highly-collectable ‘cheat sheet’ will be included with the placemats to help new owners of the range identify the who and the what of all the chairs featured.
The collection is based around images taken by photographer Mark Whitfield, as the collection was archived and then catalogued by twentytwentyone founders Simon Alderson and Tony Cunningham. The ‘twentytwentyone collection’ represents the founders’ depth of interest in and passion for twentieth century and contemporary design in the form of the chair, which they say is ‘symbolic of a designer’s creativity, their use of technologies, materials and form’, adding that ‘The chairs date from the 1930s to the present day. Many have become cultural icons and we believe there are many more that exist quietly which also warrant appraisal and celebration.’
Ella Doran commented, ‘As anyone involved in the industry knows, twentytwentyone are bywords for taste and discernment, thanks to their incredible passion for contemporary design. It’s a privilege to move from having products stocked in their store to being able to work directly on a project together and having access to this fantastic and museum-worthy collection of chairs.’
Simon Alderson commented, ‘twentytwentyone are very pleased to cement our longstanding retail partnership with Ella Doran through a collaborative project. Whilst some of the imagery used has been academically published, the opportunity to reach a different audience was immediately appealing. Ella’s distinctive eye for pattern and arrangement has transformed the furniture into something closer to a textile print. Whilst individual designs contrast, together they become connected and cohesive.’